In partnership with the internationally renowned designers Ronan and Erwan Bouroullec, BMW i presents an installation entitled Quiet Motion on the occasion of the Salone del Mobile 2013. Against the backdrop of the world’s biggest design furniture fair, the BMW Group marks the anniversary of its creative collaboration with designers spanning a wide range of industries.
For this project, the Bouroullecs found their inspiration in the focus of BMW i on lightweight construction, transparency, environmentally friendly materials and the new, quiet driving experience of the sustainably designed vehicles by BMW i.
The upshot is an installation that rotates slowly and silently, reminiscent of a carousel. It is an allegorical interpretation of movement and contemplation as well as of the forward-looking vehicle design of BMW i in aesthetic and pared-down form, using sustainable BMW i materials. Visitors to the Salone del Mobile can experience Quiet Motion from 9 to 14 April 2013 in a place of tranquillity – the cloister of the monastery that houses the Facoltà Teologica dell’Italia Settentrionale.
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